Medical Websites that Work
Your website design will be associated with the standard of advice, treatment and professionalism of your practice.
Your website is the first impression most people will get of your practice.
Your website design will be associated with the standard of advice, treatment and professionalism of your practice.
Custom Medical Website Design
When it comes to treating a medical condition, it is never a one-size-fits-all solution. Well, the same is true for medical website design.
Our team is ready to design and develop a website that reflects your practice; your medical services; and your ethos. We will give you a medical website that helps drive visitors to your site and convert those visitors into your patients.
You may already have a clear idea of what type of medical website you want, or you may just know that you need some kind of change. Either way, we can work with you to ensure you get a website that is perfectly customized to your practice.
Your medical website not only needs to visually reflect your practice, it should also be appealing enough to convert visitors into contacts, appointments, consultations and patients. It needs to be optimized to do this as cost-effectively as possible. We can handle this for you.
The Importance of Sound Technical Structure
Having a website with a sound technical structure is important for a number of reasons.
First of all is the ease with which search engines can read and assess your site. If there are any technical obstructions blocking their robots from 'crawling' your site, it will not rank as well as it would do if it were clear of such obstructions.
A sound technical structure will also allow your medical website to load faster. A website that is slow to load will have potential patients clicking the 'Back' button and going elsewhere. This so called 'bounce rate' is something else that search engines use to rank websites. The faster loading the site is, the fewer 'bounces' it has, and the higher ranked the site will be.
On average, around 40% of visitors will 'bounce' if a site takes more than 3 seconds to load. Amazon discovered that they were losing 10% of sales with every additional second their website took to load.
Potential patients are much more valuable than a product being sold on Amazon. The average stem cell or regenerative medicine patient is worth around $8,000 to a medical practice. So that is the potential value of what your practice is losing every time a visitor 'bounces'.
This is the cold, hard, practical truth about not having a technically sound structure for your website; you will lose money.
Driving Traffic to Your Medical Website
Having a beautiful looking website with a great UX is not enough to increase your volume of patients. Before they can visit your website, they've got to know that it exists.
There are three key aspects that need to be included in the design of your medical website to ensure you have a chance of getting visitors. These are:
- Sound technical structure.
- Unique and relevant content.
- Backlinks to quality websites.
Any medical website that has each of these aspects included will rank well with search engines and receive a significant amount of traffic.
To give you an idea of the potential increase in traffic to expect from a well designed medical website, consider our previous clients. On average, an independent practice will have an increase of around 300 potential patients per month through their new website compared to their old one.
The conversion rate of these potential patients is between 5-8%, equating to 16-24 new patients each month.
Unique and Relevant Content for Conversions
Not all content is the same. Poorly written, copied or duplicated content can discourage new patients or simply scare them off. Any one of these three faults in your content will sink your credibility and send patients elsewhere. No content is better than poor content!
Good content on the other hand will attract patients. Well researched, well written and unique articles, blogs or news stories will seduce the search engines and potential patients.
Medical websites that we have built and run the marketing for, are generating in the region of $140,000 per month for some of our clients. If your existing website is not generating similar figures, maybe it is time to re-think your online practice.
Credible Backlinks
As far as backlinks go, it is a matter of quality rather than quantity. Some web designers will link you to anyone and everyone.
Links to and from the wrong type of sites can not only harm your search engine optimization, it could ruin your practice's reputation also. Imagine if a link to your practice cropped up on a site selling something unhealthy, or even dangerous.
Backlinks should be thought about and should be complementary to your practice or even enhance it. Links to relevant medical, health or scientific websites would be the obvious choice for backlinks to your practice’s website
Routine Website Maintenance
Managing your website can be a full time job, and you've already got one of those, right? We understand the burden it can place on a medical practice and the last thing you want is for your website to cost you a new member of staff.
That is why we offer to take on this service for our clients. We can do website hosting, webmaster services, or conduct regular maintenance and upgrades for you. This is what we are good at, leaving you to do what you are best at.
Whenever you need something on your site changed, updated or added, we will have it done in 48 hours - quicker in an emergency!